diff --git a/apps/support/__init__.py b/apps/support/__init__.py
new file mode 100644
index 0000000..119b117
--- /dev/null
+++ b/apps/support/__init__.py
@@ -0,0 +1,2 @@
+# Support chat application
+default_app_config = 'apps.support.apps.SupportConfig'
diff --git a/apps/support/admin.py b/apps/support/admin.py
new file mode 100644
index 0000000..32289a8
--- /dev/null
+++ b/apps/support/admin.py
@@ -0,0 +1,67 @@
+from django.contrib import admin
+from django.utils.html import format_html
+from django.utils.translation import gettext_lazy as _
+from unfold.admin import ModelAdmin, TabularInline
+from unfold.decorators import display
+
+from apps.support.models import SupportMessage, SupportRoom
+from utils.admin import dovoodi_admin_site, project_admin_site
+
+
+class SupportMessageInline(TabularInline):
+    model = SupportMessage
+    extra = 1
+    fields = ('sender_type', 'sender', 'content', 'is_read', 'created_at')
+    readonly_fields = ('created_at',)
+
+
+class SupportRoomAdmin(ModelAdmin):
+    list_display = (
+        'id',
+        'display_user',
+        'display_status',
+        'unread_by_admin',
+        'unread_by_user',
+        'last_message_at',
+        'created_at',
+    )
+    list_filter = ('status', 'created_at', 'last_message_at')
+    search_fields = ('user__email', 'user__fullname', 'user__device_id')
+    readonly_fields = ('created_at', 'updated_at', 'last_message_at')
+    inlines = [SupportMessageInline]
+    list_per_page = 25
+
+    @display(description=_('User / Guest'))
+    def display_user(self, obj: SupportRoom):
+        if obj.user.email:
+            return f"{obj.user.fullname or ''} ({obj.user.email})".strip()
+        return f"Guest ({str(obj.user.device_id or obj.user_id)[:12]})"
+
+    @display(description=_('Status'))
+    def display_status(self, obj: SupportRoom):
+        colors = {
+            'open': '#3B82F6',
+            'pending': '#F59E0B',
+            'answered': '#10B981',
+            'closed': '#6B7280',
+        }
+        color = colors.get(obj.status, '#6B7280')
+        return format_html(
+            '<span style="color: {}; font-weight: 600;">{}</span>',
+            color,
+            obj.get_status_display(),
+        )
+
+    def save_formset(self, request, form, formset, change):
+        instances = formset.save(commit=False)
+        for instance in instances:
+            if isinstance(instance, SupportMessage) and not instance.pk:
+                if not instance.sender_id:
+                    instance.sender = request.user
+                    instance.sender_type = SupportMessage.SenderType.SUPPORT
+            instance.save()
+        formset.save_m2m()
+
+
+dovoodi_admin_site.register(SupportRoom, SupportRoomAdmin)
+project_admin_site.register(SupportRoom, SupportRoomAdmin)
diff --git a/apps/support/apps.py b/apps/support/apps.py
new file mode 100644
index 0000000..b4962a1
--- /dev/null
+++ b/apps/support/apps.py
@@ -0,0 +1,8 @@
+from django.apps import AppConfig
+from django.utils.translation import gettext_lazy as _
+
+
+class SupportConfig(AppConfig):
+    default_auto_field = 'django.db.models.BigAutoField'
+    name = 'apps.support'
+    verbose_name = _('Support Chat')
diff --git a/apps/support/migrations/0001_initial.py b/apps/support/migrations/0001_initial.py
new file mode 100644
index 0000000..6210517
--- /dev/null
+++ b/apps/support/migrations/0001_initial.py
@@ -0,0 +1,51 @@
+import django.db.models.deletion
+from django.conf import settings
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    initial = True
+
+    dependencies = [
+        migrations.swappable_dependency(settings.AUTH_USER_MODEL),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='SupportRoom',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('status', models.CharField(choices=[('open', 'Open'), ('pending', 'Pending Support Reply'), ('answered', 'Answered'), ('closed', 'Closed')], db_index=True, default='open', max_length=20, verbose_name='Status')),
+                ('unread_by_admin', models.PositiveIntegerField(default=0, verbose_name='Unread by Admin')),
+                ('unread_by_user', models.PositiveIntegerField(default=0, verbose_name='Unread by User')),
+                ('last_message_at', models.DateTimeField(blank=True, db_index=True, null=True, verbose_name='Last Message At')),
+                ('created_at', models.DateTimeField(auto_now_add=True, verbose_name='Created At')),
+                ('updated_at', models.DateTimeField(auto_now=True, verbose_name='Updated At')),
+                ('assigned_to', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='assigned_support_rooms', to=settings.AUTH_USER_MODEL, verbose_name='Assigned Specialist')),
+                ('user', models.OneToOneField(on_delete=django.db.models.deletion.CASCADE, related_name='support_room', to=settings.AUTH_USER_MODEL, verbose_name='User')),
+            ],
+            options={
+                'verbose_name': 'Support Room',
+                'verbose_name_plural': 'Support Rooms',
+                'ordering': ('-last_message_at', '-created_at'),
+            },
+        ),
+        migrations.CreateModel(
+            name='SupportMessage',
+            fields=[
+                ('id', models.BigAutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('sender_type', models.CharField(choices=[('user', 'User'), ('support', 'Support Specialist')], db_index=True, default='user', max_length=16, verbose_name='Sender Type')),
+                ('content', models.TextField(verbose_name='Message Content')),
+                ('is_read', models.BooleanField(db_index=True, default=False, verbose_name='Is Read')),
+                ('created_at', models.DateTimeField(auto_now_add=True, db_index=True, verbose_name='Created At')),
+                ('room', models.ForeignKey(on_delete=django.db.models.deletion.CASCADE, related_name='messages', to='support.supportroom', verbose_name='Support Room')),
+                ('sender', models.ForeignKey(blank=True, null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='sent_support_messages', to=settings.AUTH_USER_MODEL, verbose_name='Sender User')),
+            ],
+            options={
+                'verbose_name': 'Support Message',
+                'verbose_name_plural': 'Support Messages',
+                'ordering': ('id',),
+            },
+        ),
+    ]
diff --git a/apps/support/migrations/__init__.py b/apps/support/migrations/__init__.py
new file mode 100644
index 0000000..4e08fe0
--- /dev/null
+++ b/apps/support/migrations/__init__.py
@@ -0,0 +1 @@
+# Migrations package for apps.support
diff --git a/apps/support/models.py b/apps/support/models.py
new file mode 100644
index 0000000..035a65c
--- /dev/null
+++ b/apps/support/models.py
@@ -0,0 +1,140 @@
+from django.conf import settings
+from django.db import models
+from django.utils import timezone
+from django.utils.translation import gettext_lazy as _
+
+
+class SupportRoom(models.Model):
+    class StatusChoices(models.TextChoices):
+        OPEN = 'open', _('Open')
+        PENDING = 'pending', _('Pending Support Reply')
+        ANSWERED = 'answered', _('Answered')
+        CLOSED = 'closed', _('Closed')
+
+    user = models.OneToOneField(
+        settings.AUTH_USER_MODEL,
+        on_delete=models.CASCADE,
+        related_name='support_room',
+        verbose_name=_('User'),
+    )
+    status = models.CharField(
+        max_length=20,
+        choices=StatusChoices.choices,
+        default=StatusChoices.OPEN,
+        db_index=True,
+        verbose_name=_('Status'),
+    )
+    assigned_to = models.ForeignKey(
+        settings.AUTH_USER_MODEL,
+        on_delete=models.SET_NULL,
+        null=True,
+        blank=True,
+        related_name='assigned_support_rooms',
+        verbose_name=_('Assigned Specialist'),
+    )
+    unread_by_admin = models.PositiveIntegerField(
+        default=0,
+        verbose_name=_('Unread by Admin'),
+    )
+    unread_by_user = models.PositiveIntegerField(
+        default=0,
+        verbose_name=_('Unread by User'),
+    )
+    last_message_at = models.DateTimeField(
+        null=True,
+        blank=True,
+        db_index=True,
+        verbose_name=_('Last Message At'),
+    )
+    created_at = models.DateTimeField(
+        auto_now_add=True,
+        verbose_name=_('Created At'),
+    )
+    updated_at = models.DateTimeField(
+        auto_now=True,
+        verbose_name=_('Updated At'),
+    )
+
+    class Meta:
+        verbose_name = _('Support Room')
+        verbose_name_plural = _('Support Rooms')
+        ordering = ('-last_message_at', '-created_at')
+
+    def __str__(self):
+        user_label = self.user.email or self.user.fullname or f"Guest #{self.user_id}"
+        return f"Support Room #{self.pk} - {user_label}"
+
+
+class SupportMessage(models.Model):
+    class SenderType(models.TextChoices):
+        USER = 'user', _('User')
+        SUPPORT = 'support', _('Support Specialist')
+
+    room = models.ForeignKey(
+        SupportRoom,
+        on_delete=models.CASCADE,
+        related_name='messages',
+        verbose_name=_('Support Room'),
+    )
+    sender_type = models.CharField(
+        max_length=16,
+        choices=SenderType.choices,
+        default=SenderType.USER,
+        db_index=True,
+        verbose_name=_('Sender Type'),
+    )
+    sender = models.ForeignKey(
+        settings.AUTH_USER_MODEL,
+        on_delete=models.SET_NULL,
+        null=True,
+        blank=True,
+        related_name='sent_support_messages',
+        verbose_name=_('Sender User'),
+    )
+    content = models.TextField(
+        verbose_name=_('Message Content'),
+    )
+    is_read = models.BooleanField(
+        default=False,
+        db_index=True,
+        verbose_name=_('Is Read'),
+    )
+    created_at = models.DateTimeField(
+        auto_now_add=True,
+        db_index=True,
+        verbose_name=_('Created At'),
+    )
+
+    class Meta:
+        verbose_name = _('Support Message')
+        verbose_name_plural = _('Support Messages')
+        ordering = ('id',)
+
+    def __str__(self):
+        return f"[{self.sender_type}] Room #{self.room_id}: {self.content[:40]}"
+
+    def save(self, *args, **kwargs):
+        is_new = self.pk is None
+        super().save(*args, **kwargs)
+        if is_new and self.room_id:
+            now = self.created_at or timezone.now()
+            if self.sender_type == self.SenderType.USER:
+                SupportRoom.objects.filter(pk=self.room_id).update(
+                    last_message_at=now,
+                    status=SupportRoom.StatusChoices.PENDING,
+                    unread_by_admin=models.F('unread_by_admin') + 1,
+                    updated_at=now,
+                )
+            elif self.sender_type == self.SenderType.SUPPORT:
+                SupportRoom.objects.filter(pk=self.room_id).update(
+                    last_message_at=now,
+                    status=SupportRoom.StatusChoices.ANSWERED,
+                    unread_by_user=models.F('unread_by_user') + 1,
+                    unread_by_admin=0,
+                    updated_at=now,
+                )
+                SupportMessage.objects.filter(
+                    room_id=self.room_id,
+                    sender_type=self.SenderType.USER,
+                    is_read=False,
+                ).update(is_read=True)
diff --git a/apps/support/serializers.py b/apps/support/serializers.py
new file mode 100644
index 0000000..70e4ae4
--- /dev/null
+++ b/apps/support/serializers.py
@@ -0,0 +1,57 @@
+from rest_framework import serializers
+from apps.support.models import SupportRoom, SupportMessage
+
+
+class SupportMessageSerializer(serializers.ModelSerializer):
+    sender_name = serializers.SerializerMethodField()
+    timestamp_ms = serializers.SerializerMethodField()
+
+    class Meta:
+        model = SupportMessage
+        fields = (
+            'id',
+            'room',
+            'sender_type',
+            'sender_name',
+            'content',
+            'is_read',
+            'created_at',
+            'timestamp_ms',
+        )
+        read_only_fields = fields
+
+    def get_sender_name(self, obj: SupportMessage) -> str:
+        if obj.sender_type == SupportMessage.SenderType.SUPPORT:
+            if obj.sender and obj.sender.fullname:
+                return obj.sender.fullname
+            return 'Support Specialist'
+        if obj.sender and obj.sender.fullname:
+            return obj.sender.fullname
+        return 'You'
+
+    def get_timestamp_ms(self, obj: SupportMessage) -> int:
+        if not obj.created_at:
+            return 0
+        return int(obj.created_at.timestamp() * 1000)
+
+
+class SendSupportMessageSerializer(serializers.Serializer):
+    content = serializers.CharField(
+        required=True,
+        allow_blank=False,
+        max_length=4000,
+        trim_whitespace=True,
+    )
+
+
+class SupportRoomSerializer(serializers.ModelSerializer):
+    class Meta:
+        model = SupportRoom
+        fields = (
+            'id',
+            'status',
+            'unread_by_user',
+            'last_message_at',
+            'created_at',
+        )
+        read_only_fields = fields
diff --git a/apps/support/urls.py b/apps/support/urls.py
new file mode 100644
index 0000000..e51e6d4
--- /dev/null
+++ b/apps/support/urls.py
@@ -0,0 +1,9 @@
+from django.urls import path
+from apps.support.views import SupportChatMessagesView, SupportUnreadCountView
+
+app_name = 'support'
+
+urlpatterns = [
+    path('messages/', SupportChatMessagesView.as_view(), name='support-messages'),
+    path('unread/', SupportUnreadCountView.as_view(), name='support-unread'),
+]
diff --git a/apps/support/views.py b/apps/support/views.py
new file mode 100644
index 0000000..f86b55d
--- /dev/null
+++ b/apps/support/views.py
@@ -0,0 +1,146 @@
+from django.db import transaction
+from rest_framework import status
+from rest_framework.authentication import TokenAuthentication
+from rest_framework.authtoken.models import Token
+from rest_framework.permissions import IsAuthenticated
+from rest_framework.response import Response
+from rest_framework.views import APIView
+
+from apps.support.models import SupportMessage, SupportRoom
+from apps.support.serializers import (
+    SendSupportMessageSerializer,
+    SupportMessageSerializer,
+    SupportRoomSerializer,
+)
+
+
+def resolve_user_support_room(request, create_if_missing: bool = False):
+    """
+    Resolves the SupportRoom for request.user (works for both logged-in and guest users).
+    If a logged-in user does not yet have a room, checks the optional X-Guest-Token header
+    to seamlessly migrate their existing guest support conversation.
+    """
+    user = request.user
+    room = SupportRoom.objects.filter(user=user).first()
+    if room:
+        return room
+
+    # Check if user recently logged in from a guest session that already had a support chat
+    guest_token_key = request.headers.get('X-Guest-Token', '').strip()
+    if guest_token_key and not getattr(user, 'is_guest', False):
+        guest_token_obj = (
+            Token.objects.select_related('user')
+            .filter(key=guest_token_key)
+            .first()
+        )
+        if guest_token_obj and guest_token_obj.user_id != user.id:
+            guest_room = SupportRoom.objects.filter(user=guest_token_obj.user).first()
+            if guest_room:
+                guest_room.user = user
+                guest_room.save(update_fields=['user', 'updated_at'])
+                return guest_room
+
+    if create_if_missing:
+        room, _ = SupportRoom.objects.get_or_create(user=user)
+        return room
+
+    return None
+
+
+class SupportChatMessagesView(APIView):
+    """
+    GET  /api/support/messages/?after_id=<id>
+         Returns the user's support room and messages (all or after `after_id` for short polling).
+    POST /api/support/messages/
+         Sends a new message from the user (or guest user) to support.
+    """
+    authentication_classes = [TokenAuthentication]
+    permission_classes = [IsAuthenticated]
+
+    def get(self, request, *args, **kwargs):
+        room = resolve_user_support_room(request, create_if_missing=False)
+        if not room:
+            return Response(
+                {
+                    'room': None,
+                    'messages': [],
+                },
+                status=status.HTTP_200_OK,
+            )
+
+        after_id_param = request.query_params.get('after_id')
+        messages_qs = room.messages.select_related('sender').order_by('id')
+
+        if after_id_param is not None:
+            try:
+                after_id = int(after_id_param)
+                if after_id > 0:
+                    messages_qs = messages_qs.filter(id__gt=after_id)
+            except (TypeError, ValueError):
+                pass
+
+        messages_list = list(messages_qs)
+
+        # Mark support replies as read when user fetches messages in open chat
+        mark_read = request.query_params.get('mark_read', 'true').lower() != 'false'
+        if mark_read and (room.unread_by_user > 0 or any(
+            m.sender_type == SupportMessage.SenderType.SUPPORT and not m.is_read
+            for m in messages_list
+        )):
+            SupportMessage.objects.filter(
+                room=room,
+                sender_type=SupportMessage.SenderType.SUPPORT,
+                is_read=False,
+            ).update(is_read=True)
+            if room.unread_by_user != 0:
+                room.unread_by_user = 0
+                room.save(update_fields=['unread_by_user', 'updated_at'])
+
+        return Response(
+            {
+                'room': SupportRoomSerializer(room).data,
+                'messages': SupportMessageSerializer(messages_list, many=True).data,
+            },
+            status=status.HTTP_200_OK,
+        )
+
+    @transaction.atomic
+    def post(self, request, *args, **kwargs):
+        serializer = SendSupportMessageSerializer(data=request.data)
+        serializer.is_valid(raise_exception=True)
+
+        room = resolve_user_support_room(request, create_if_missing=True)
+        message = SupportMessage.objects.create(
+            room=room,
+            sender_type=SupportMessage.SenderType.USER,
+            sender=request.user,
+            content=serializer.validated_data['content'],
+        )
+        room.refresh_from_db()
+
+        return Response(
+            {
+                'room': SupportRoomSerializer(room).data,
+                'message': SupportMessageSerializer(message).data,
+            },
+            status=status.HTTP_201_CREATED,
+        )
+
+
+class SupportUnreadCountView(APIView):
+    """
+    GET /api/support/unread/
+    Lightweight endpoint to check if the user has unread support specialist replies.
+    """
+    authentication_classes = [TokenAuthentication]
+    permission_classes = [IsAuthenticated]
+
+    def get(self, request, *args, **kwargs):
+        room = resolve_user_support_room(request, create_if_missing=False)
+        return Response(
+            {
+                'unread_count': room.unread_by_user if room else 0,
+                'status': room.status if room else None,
+            },
+            status=status.HTTP_200_OK,
+        )
diff --git a/config/settings/base.py b/config/settings/base.py
index 39c5f33..2acb750 100644
--- a/config/settings/base.py
+++ b/config/settings/base.py
@@ -58,6 +58,7 @@ LOCAL_APPS = [
     'apps.article.apps.ArticleConfig',
     'apps.dobodbi_calendar.apps.DobodbiCalendarConfig',
     'apps.agent.apps.AgentConfig',
+    'apps.support.apps.SupportConfig',
     'dynamic_preferences',
     'apps.geolocation_package',
 
diff --git a/config/urls.py b/config/urls.py
index 7428ec2..bf00ea6 100644
--- a/config/urls.py
+++ b/config/urls.py
@@ -93,6 +93,7 @@ api_patterns = [
     path('article/', include('apps.article.urls')),
     path('podcast/', include('apps.podcast.urls')),
     path('agent/', include('apps.agent.urls')),
+    path('support/', include('apps.support.urls')),
     path('bookmarks/', include('apps.bookmark.urls')),
     path('calendar/', include('apps.dobodbi_calendar.urls')),
     path('admin/dashboard-stats/', AdminDashboardStatsView.as_view()),