diff --git a/apps/account/serializers/user_web.py b/apps/account/serializers/user_web.py
index 11ce657..dae3e3b 100644
--- a/apps/account/serializers/user_web.py
+++ b/apps/account/serializers/user_web.py
@@ -1,7 +1,6 @@
 from rest_framework import serializers
 from django.contrib.auth.password_validation import validate_password
 from apps.account.models import User
-from apps.account.utils import get_localized_msg
 
 
 class WebUserRegisterSerializer(serializers.ModelSerializer):
@@ -20,8 +19,7 @@ class WebUserRegisterSerializer(serializers.ModelSerializer):
     def validate_email(self, value):
         normalized_email = User.objects.normalize_email(value)
         if User.objects.filter(email=normalized_email).exists():
-            msg = get_localized_msg('email_already_registered', self.context.get('request'))
-            raise serializers.ValidationError(msg)
+            raise serializers.ValidationError("This email is already registered.")
         return normalized_email
 
     def create(self, validated_data):